Directed by Joseph Kahn
Taylor Swift’s new music video, “End Game,” featuring Ed Sheeran and Future, is not quite what it should be. Directed by Joseph Kahn, who has been Swift’s collaborator for the past few years, the video is full of well-composed shots, bright lights, and a general sense of fun, but it pales in comparison to Swift and Kahn’s other visual art projects. So what does her newest video entail? Swift dancing on a boat with the letters “rep” on it, partying with her pal Sheeran, driving expensive cars with Future, and singing with her cats in the background. There are even three separate, seemingly meaningless, shots of Swift opening a window, for a reason that is never known. Aside from the great production value and the use of some high-tech special effects, the music video doesn’t add up to anything. Unlike her previous videos, “End Game” doesn’t tell a story and the visuals have almost nothing to do with the lyrics, which talk about wanting a committed relationship. Swift is definitely having fun here, but coming off a streak of expectation-shattering and record-breaking videos, it’s a bit more than disappointing.