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Amazon to expand its retail ecosystem east


On Sept. 7, 2010, retail behemoth Amazon announced plans to build a second headquarters (HQ2) outside of Seattle and invest a monumental $5 billion in the project’s construction. When the Request for Proposal opened to North American cities, mayors across the country fought for the opportunity to submit their city into the pool of potentials.

Beyond the initial investment, the press release states, “Amazon HQ2 is expected to create tens of thousands of additional jobs and tens of billions of dollars in additional investment in the surrounding community.” Longmont, Colorado happens to be a city attempting to seduce Amazon.

According to The Denver Post, “The massive StorageTek campus in Louisville is under contract to California’s Bancroft Capital, which is using it to woo Amazon.” The campus was formerly owned by Sun MicroSystems, who intended on operating it as lab space before the tech industry tanked in 2005. It has been for sale since 2007 for $50 million. The site would be logical for Amazon; the surrounding Denver metro area provides the retail giant’s goal of 1 million tech-savvy residents and a prepped site for development.

If Amazon’s HQ2 hunkers down in the Denver metro area, it could be a boon to students of the University of Colorado campuses. A wave of jobs would flood the local market, offering opportunities to students and alumni. In addition to jobs, the city could see an increase in tourism through direct contributions to city transit as an employee benefit. Having a retail anaconda slither through the city’s local economy might prove to be exactly what the Denver area needs.

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